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Participants will learn about the sorts of marketing decision problems in which research information might prove useful -- problems of selection of target market, new product or service introduction, customer retention, pricing, etc.<br/> </font></span><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"><font face="arial,helvetica,sans-serif">&nbsp;</font></span></span></font></a></td></tr> <tr><td height="5"></td></tr> <tr><td> <a><img id="ctl00_ContentPlaceHolder1_dlServices_ctl00_Image1" src="images/globearrow.png" align="absmiddle" style="border-width:0px;" /><font size="2"><span class="INTRO"><span style="font-size: 10pt; font-family: 'Verdana','sans-serif'"><font face="arial,helvetica,sans-serif"> <a class="DRedlinkbold112">Course Deliverables</a><br/> <br/><img src="images/arrow-blue.png"></a> Understand the components of a market intelligence system<br/> <br/><img src="images/arrow-blue.png"></a> Create a robust market intelligence proce<br/> <br/><img src="images/arrow-blue.png"></a> Gather meaningful information about your competitors, customers and prospects, and your micro- and macro-business environments<br/> <br/><img src="images/arrow-blue.png"></a> Plan your organization s operational strategy more effectively, allowing you to respond more rapidly to the changes taking place in the market.<br/> <br/><img src="images/arrow-blue.png"></a> Collect knowledge  not just data  from the Internet<br/> <br/><img src="images/arrow-blue.png"></a> Develop questionnaires that eliminate bias and accurately reflect your customers beliefs, preferences and intentions<br/> <br/><img src="images/arrow-blue.png"></a> Construct relevant statistical analyses<br/> <br/><img src="images/arrow-blue.png"></a> Make market intelligence an important component of your strategic planning process<br/></font></span><span style="font-size: 10pt; 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